Sanjay Duggal is Vice President of Business Development for the Dubai based Middle East & North Africa Franchise Association (MENAFA), a membership organization of franchisors, franchisees, and service providers. As the only formal organization serving the $30 billion franchise sector growing at a rate of 27% annually in the region, MENAFA is a platform that actively promotes the cause of franchising from both sides of the franchising divide. www.menafa.com
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Menu engineering is the study of the
profitability and popularity of a...
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