Dana Al Sharif is the founder of Urban RetrEAT, Abu Dhabi’s new food incubator. Hailing from Amman in Jordan, Dana moved to the UAE in 2008 to follow her foodie passion and pursue a career in F&B. She received a degree in agri-business from the University of Jordan in 2008 which was a platform for her career in marketing in the F&B industry. In 2013, she began the famous Calle Tacos food truck in Dubai which has been nominated for a BBC Good Food Award 2 years in a row. Dana is a true foodie at heart and is passionate about promoting home-grown food talent which drove her to start Urban RetrEAT. The mission behind Urban RetrEAT is to promote local food businesses and give them a platform to launch their career in the competitive UAE food market. Dana is a wife and mother to two and resides in Motor City, Dubai.
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Menu engineering is the study of the
profitability and popularity of a...
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