WAMDA: Online Grocery Retail in MENA


For many households across the Middle East and North Africa’s (MENA) rural areas, a significant part of the day is the call of the grocer, shouting out the day’s produce and price. The fresh fruit and vegetables laid out on a cart, usually pulled by a horse or donkey, is the most basic form of food delivery. In more urban areas, phoning up the local grocery store to deliver staple goods is commonplace and now, as technology permeates further into the e-commerce space, ordering groceries online will be the technological equivalent of the vegetable cart at your door.

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